Shawn Maxwell Studios

Hello world!

Although born into the beauty industry, Eugene made an official entry through the digital sphere as a blogger. However, it was the time prior to blogging that set the stage for a love of content creation and community.

During Eugene’s time at Georgia State University, he interned for local LGBTQ+ publications in Atlanta, assisting with writing articles and office duties. Prior to graduating with a major in Communications, with a concentration in Public Relations, and a minor in English, he was granted the opportunity to write a cover story.

Having always taken social media a little too seriously, as noted by friends, blogging was the natural next step to complement Eugene’s Instagram photography.

This hobby helped refine his ability to deliver messaging, create supporting content, and operate a digital “brand.” Eugene eventually collaborated with then Korean Beauty mega-retailer Memebox and The Very Good Light.

Eugene officially dove into the beauty industry through public relations, working with diverse upcoming beauty brands at a boutique agency. It was here that he combined content creation tendencies, an “influencer” perspective, and the knowledge of someone deeply entrenched in the internet to create public relations and social media strategies for clients.

He has worked in many sectors of the beauty industry since his entry, including salon operations, marketing management, copywriting, product marketing, content production, hair industry pro-to-pro, natural hair, and event coordination. As part of the LGBTQ+ community, Eugene finds joy in uplifting and amplifying the voices of other marginalized individuals.

Currently, Eugene helps others to create connections, get creative, and bring ideas to life through marketing strategy, social media, and creative support.

Read More: Hello world!